Build a bridge, then use it to write a better copy
Updated: Oct 15, 2022
Before-After-Bridge: The framework for copywriting that sells
If you have ever wondered how to write copy that actually sells, then this blog post is for you. In it, we will take a look at the before-after bridge framework, a time-tested method for crafting persuasive sales copy. By the time you're done reading, you will know exactly how to use this framework to write copy that gets results.
What is Before-After-Bridge framework?
The Before-After-Bridge (BAB) is a simple but powerful framework for writing persuasive copy.
It is based on the idea of starting with what the reader wants (the "before"), then showing them how your product or service can help them get it (the "after"). This framework is incredibly effective because it appeals to the readers' desires by showing them how your offering can help them achieve their goals.
An example of how Before-After-Bridge approach works