When the going gets tough...

▪ 𝐑𝐞𝐯𝐥𝐨𝐧 ▪ 𝐇𝐞𝐰𝐥𝐞𝐭𝐭-𝐏𝐚𝐜𝐤𝐚𝐫𝐝 ▪ 𝐔𝐛𝐞𝐫 ▪ 𝐀𝐢𝐫𝐛𝐧𝐛▪ 𝐃𝐢𝐬𝐧𝐞𝐲 ▪ 𝐍𝐞𝐭𝐟𝐥𝐢𝐱. ▪ 𝐇𝐲𝐚𝐭𝐭 ▪ 𝐅𝐞𝐝𝐄𝐱 ▪ 𝐈𝐁𝐌 ▪ 𝐌𝐢𝐜𝐫𝐨𝐬𝐨𝐟𝐭 ▪

What do all these businesses have in common? It is not just their enormous success.

They were all born during a recession.

This is inspiring. We too are living in uncertain times because of many reasons, not least of which is the ongoing global pandemic. Our only option is to keep going. These companies remind us that an unstable financial climate does not mean failure is guaranteed. It can also be used to launch a successful business.

So, if you are thinking of starting a new business, then do not give up just yet. What would have happened if these companies had given up in the recession they faced when they started?

If you already have a small business, then keep going. Just like 𝐆𝐨𝐨𝐠𝐥𝐞, 𝐒𝐚𝐥𝐞𝐬𝐟𝐨𝐫𝐜𝐞 and 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 did. They were all launched right before large economic meltdowns and battled their way through. The rest, as they say, is history.

As Marcus Aurelius suggested thousands of years ago, we could use our obstacles as fuel to help us shine; we do not have to let them stop us:

‘𝒯𝒽𝑒 𝒾𝓃𝓃𝑒𝓇 𝓂𝒶𝓈𝓉𝑒𝓇, 𝓌𝒽𝑒𝓃 𝒸𝑜𝓃𝒻𝓇𝑜𝓃𝓉𝑒𝒹 𝓌𝒾𝓉𝒽 𝒶𝓃 𝑜𝒷𝓈𝓉𝒶𝒸𝓁𝑒, 𝓊𝓈𝑒𝓈 𝒾𝓉 𝒶𝓈 𝒻𝓊𝑒𝓁, 𝓁𝒾𝓀𝑒 𝒶 𝒻𝒾𝓇𝑒 𝓌𝒽𝒾𝒸𝒽 𝒸𝑜𝓃𝓈𝓊𝓂𝑒𝓈 𝓉𝒽𝒾𝓃𝑔𝓈 𝓉𝒽𝒶𝓉 𝒶𝓇𝑒 𝓉𝒽𝓇𝑜𝓌𝓃 𝒾𝓃𝓉𝑜 𝒾𝓉. 𝒜 𝓈𝓂𝒶𝓁𝓁 𝓁𝒶𝓂𝓅 𝓌𝑜𝓊𝓁𝒹 𝒷𝑒 𝓈𝓃𝓊𝒻𝒻𝑒𝒹 𝑜𝓊𝓉, 𝒷𝓊𝓉 𝒶 𝒷𝒾𝑔 𝒻𝒾𝓇𝑒 𝓌𝒾𝓁𝓁 𝑒𝓃𝑔𝓊𝓁𝒻 𝓌𝒽𝒶𝓉 𝒾𝓈 𝓉𝒽𝓇𝑜𝓌𝓃 𝒶𝓉 𝒾𝓉 𝒶𝓃𝒹 𝒷𝓊𝓇𝓃 𝒽𝑜𝓉𝓉𝑒𝓇; 𝒾𝓉 𝒸𝑜𝓃𝓈𝓊𝓂𝑒𝓈 𝓉𝒽𝑒 𝑜𝒷𝓈𝓉𝒶𝒸𝓁𝑒 𝒶𝓃𝒹 𝓊𝓈𝑒𝓈 𝒾𝓉 𝓉𝑜 𝓇𝑒𝒶𝒸𝒽 𝒶 𝒽𝒾𝑔𝒽𝑒𝓇 𝓁𝑒𝓋𝑒𝓁.’

𝐒𝐨, 𝐭𝐞𝐥𝐥 𝐮𝐬. 𝐖𝐡𝐚𝐭 𝐢𝐧𝐬𝐩𝐢𝐫𝐞𝐬 𝐲𝐨𝐮 𝐭𝐨 𝐤𝐞𝐞𝐩 𝐠𝐨𝐢𝐧𝐠?